Free checklist
Ranking Gap Checklist
Score your local search presence in a few minutes. Be honest — unchecked boxes are the gaps. When you want eyes on it, request a done-for-you Ranking Gap Review.
How to use: check what is true today. Fewer than ~12 checks usually means a real visibility or conversion gap — especially if the business is already high-revenue.
01 · Visibility
- I know the #1 money keyword buyers use (service + city).
- We appear on page 1 of Google for that keyword (incognito check this month).
- We appear in the Maps Pack for that keyword.
- Our Google Business Profile category and service area match how we sell.
02 · Website structure
- We have a clear page (or strong section) for each core service.
- City or service-area pages exist where they matter — not just a homepage paragraph.
- Titles and headings name the service and place in plain language.
- The site loads quickly enough on a phone that a stranger will stay.
03 · Trust & conversion
- Phone, hours, and address (or service area) are obvious on mobile.
- There is one primary call to action above the fold.
- Reviews are visible and recent — on-site and on Google.
- Contact / quote forms work and get answered the same day.
04 · Google Business Profile hygiene
- Name, address, phone match the website exactly.
- Photos are current (not stock-only or years stale).
- Posts or updates have gone out in the last 90 days.
- Q&A and attributes are not neglected or full of wrong answers.
Want the done-for-you version?
Send your site, city, and the keyword you should own. You get five findings and one priority fix — no guaranteed rankings, no pitch theater.